Shrinathji is a form of Krishna, manifested as a seven-year-old child (Balak).The principal shrine of Shrinathji is the Shrinathji Temple in the temple town of Nathdwara, 48 kilometres north-east of Udaipur city in Rajasthan,India.
Shrinathji is the central presiding deity of the Vaishnava sect known as Pushtimarg (the way of grace) or the Vallabha Sampradaya, established by Vallabhacharya. Shrinathji is worshipped mainly by the followers of Bhakti Yoga and the Vaishnavas in Gujarat and Rajasthan, and Bhatias amongst others.
Vitthal Nathji, son of Vallabhacharya institutionalised the worship of Shrinathji at Nathdwara.On account of the popularity of Shrinathji, Nathdwara town itself is referred to as ‘Shrinathji’. People also call it Bava’s (Shreenathji Bava) Nagri. Initially, the child Krishna deity was referred to as Devdaman (“the conqueror of Gods” referring to the over- powering of Indra by Krishna in the lifting of Govardhan hill). Vallabhacharya named him as Gopala and the place of his worship as ‘Gopalpur’. Later, Vitthal Nathji named the deity as Shrinathji. Shrinathji’s seva is performed in 8 parts of the day.